Commercial Partners

ICC's host broadcaster ESPN Star is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe to a cumulative reach of more than 310 million viewers in Asia, 24 hours a day. ESPN STAR Sports has 15 networks covering 24 countries, each localized to deliver differentiated world-class premier sports programming to Asian viewers.

This includes ESPN Asia, ESPN China, ESPN India, ESPN Taiwan, ESPN Singapore, ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Hong Kong, STAR Sports Asia, STAR Sports India, STAR Sports Taiwan, STAR Sports Southeast Asia, STAR Sports Singapore & STAR Cricket.


Reliance Communications (formerly Reliance Infocomm), along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). Anil Ambani, chairman of Reliance ADA, controls 66.75 per cent of the company, which accounts for more than 136 crore shares of the company.

It is an Indian telecommunications company and is the flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. As of March-2007 Reliance Communications had user base of 28 million, adding 1.2million users in March-2007 alone.

RIC is aggressively expanding the reach of its network in order to reach more subscribers by extending its services. By, March 2007 Reliance plans to expand its GSM network to 4,000. It is estimated that the mobile market in India will grow to 140 million subscribers by FY 2008.






PepsiCo is proud to continue to be the official beverage and snack partner of the ICC. As part of PepsiCo's passionate commitment to growing the popularity of the sport, the partnership between PepsiCo and the ICC will enable billions of cricket enthusiasts and casual fans to connect with the game. We're delighted to join the ICC in the development and execution of exciting events and grassroots programs, supported by innovative and entertaining advertising and marketing campaigns to embrace consumers worldwide.

PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, and PepsiCo brands are available in nearly 200 countries across the world. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

PepsiCo, the world's premier consumer products company, offers convenient food and beverage choices to meet a broad variety of consumer needs and preference, from fun-for-you items to product choices that contribute to healthier lifestyles.


Emirates Airline is a truly global sponsor. Its portfolio of cricket sponsorship includes the Emirates Elite Panel of ICC Umpires and Referees. Emirates is the Official Airline of Cricket Australia and the 2007 Cricket World Cup winning team. Emirates' other sports sponsorship includes football, as an Official Partner of FIFA, sponsor of Arsenal and the Emirates Stadium, sponsor of Paris St Germain, Hamburger SV and AC Milan.

Emirates is the sponsor of some of the leading horse races around the world; tournament sponsor of Rugby World Cup 2007, IRB Referees and four IRB Sevens World Series tournaments. Emirates is also the Official Airline of 11 major golf tournaments. Emirates now flies non-stop to six continents from its base in Dubai.


Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas AG. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1960. Adidas completed its acquisition of Reebok in early 2006.

The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League since 2002, the Canadian Football League since 2004, and is the official shoe supplier to the NFL and Major League Baseball. In addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and RBK brand. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005.

Reebok is also the sponsors of Bolton Wanderers Football Club. Several international cricketers, such as Pakistani skipper Shoaib Malik, Pakistani batsman Abdur Razzaq, Sri Lankan Captain Mahela Jayawardene, Indian captain Mahendra Singh Dhoni, Indian batsmen VVS Laxman and Rahul Dravid, and Chris Gayle of the West Indies, endorse Reebok.


Yahoo! Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, led by an executive team that includes CEO and Chief Yahoo Jerry Yang, President Susan Decker, Chief Financial Officer Blake Jorgensen, and Co-Founder/Chief Yahoo David Filo, Yahoo! Inc. has become the world's largest global online network of integrated services with more than 500 million users worldwide. The company is headquartered in Sunnyvale, California, with a presence in more than 20 markets and regions around the globe.


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